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First global ad campaign features supermodel.
May 10, 2013
By: TOM BRANNA
St.Tropez, part of PZ Cussons Beauty, has named Kate Moss as the new face and body for the brand’s first-ever global advertising campaign. “We’re absolutely thrilled that Kate Moss has chosen to work with us on our new campaign: it gives us the ultimate stamp of approval on the quality of our products,” sad Michelle Feeney, CEO of PZ Cussons Beauty. “Kate epitomizes St.Tropez’s naturally glamorous approach to self-tanning and is a long-time advocate of the brand.” The campaign includes global print and online advertising, in-store promotions and social media.
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